Employee outcomes.
The results indicated that, after the “Bring your parents to work” initiative took place, there was a significant increase in:
- Employee engagement.
- Their perceived ability to solve problems.
- The enthusiasm and vitality of the workers.
In addition, some organisations used the occasion to give recognition and certificates to employees while their parents were present, which increased both trust and commitment. HR managers also confirmed that such an initiative increased employee loyalty, as employees perceived that the organisation appreciated both them and the contributions they made.
Parental outcomes
Visiting children’s workplaces improved parents’ understanding of their children’s jobs, which led to greater emotional support from parents to their children, as well as increased conversations related to their jobs.
Understanding work responsibilities and the pace of those responsibilities enabled some parents to be more supportive of their children, especially those living at home. In turn, the initiative facilitated new conversations about children’s work, as jobs became less intangible and more understandable to parents.
Results in organisations
Parents’ participation in the event increased employees’ adherence with their organisation, as well as increased willingness on the part of parents to promote the organisation to outsiders. In a way, parents became new ambassadors for the organisations.
On the one hand, parents became new brand advocates, proud of the companies’ successes, and started to keep up with news about it independently through the organisation’s website. No less interestingly, parents emerged as new ambassadors of the organisation for their own children, recommending them to continue working there.
Therefore, the researchers were able to value and measure the impact of a seemingly simple initiative of inviting employees’ parents to visit their children’s workplace. As the study showed, this initiative had an impact not only on the employees themselves (trust and engagement) and their parents (emotional support and new conversations), but also on the organisations themselves (adherence and new ambassadors). It’s often not necessary to think of grand strategies to put people within a company at ease, but to think about policies and initiatives in an honest and open way, and if possible, as in this case, to measure their impact.
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