This anecdote underscores that while the Indian receptionist provided the correct instructions from his cultural perspective, the professional, used to more direct communication, found the process frustrating. This contrast emphasises that effectiveness in conversation not only depends on the clarity of the speaker but also on the listener’s ability to contextualise and understand the cultural subtext. After all, “The effectiveness in conversation not only depends on the clarity of the speaker but also on the listener’s ability to contextualise and understand the cultural subtext.”
The Value of Diverse and Multicultural Teams
Globalisation has transformed the business landscape, making diverse and multicultural teams an invaluable strategic asset. These groups not only provide a wealth of perspectives that drive innovation, but they also allow organisations to operate more effectively in different markets. However, for these teams to function optimally, it is crucial to understand the personal and cultural particularities of each member.
Working with people from different cultures can present unique challenges related to communication and decision-making. These enriching differences can lead to misunderstandings if cultural realities are not understood.
Therefore, giving cultural diversity in organisations the importance it deserves and proposing initiatives to manage it can turn a challenge into a competitive advantage. By cultivating an atmosphere of respect and understanding, organisations can maximise the potential of their multicultural teams, achieving a balance where diversity becomes a driver of organisational success.
Erin Meyer’s 8 Cultural Scales in The Culture Map
As mentioned, one of the great challenges for organisations with an international presence is intercultural communication. Having the necessary guidelines to facilitate understanding can make the difference between success and failure. However, most people conducting business internationally or interacting with colleagues from other countries are often unaware of the extent to which culture influences their work. It is no longer enough to rely on a common language like English; understanding requires interpreting the contexts of conversation.
In The Culture Map, Erin Meyer identifies eight cultural scales that map out the differences between various cultures, providing a practical guide for employees looking to
enhance international communication and collaboration.
“It is no longer enough to speak English (or another common language); understanding requires interpreting the contexts of cultural communication.”
Among these cultural scales are dimensions such as:
- Communication
- Evaluation
- Persuasion
- Leadership
- Decision-making
- Trust
- Confrontation
- Time management
The Dimension of Communication and the Importance of Reading Between the Lines
On the communication scale, the difference between low-context cultures, where information is communicated directly and explicitly, and high-context cultures, where interlocutors are expected to read between the lines and grasp implicit nuances, is highlighted.