Invited firm:María Luisa Moreno Cobián

I propose a complete change of mindset. A way of looking at your search that will take a lot of pressure off you. There is a company that has a goal for 2015, and to achieve it, it wants to hire you as Managing Director. The company’s goal is to get a specific customer to buy the company’s star product.

You have 12 months to:

🔎 Get to know the product.

🔧 You have to know how it is created and its qualities.

🏆 Benefits for the user.

💰 Sales price.

👥 Get to know the potential customers.


Who are (and what do they want) my potential customers?

You must know who might be interested in the product, how they will use it/what benefits they will obtain, discover who makes the decision to buy these products, try to contact people within the company for information, get them to tell you how things work from the inside.

And finally, you must propose a good strategy so that your potential customers hear about your product and then get a sales meeting with them.

Now I’m going to reveal the name of the company and the product:

👩‍💼 The company is You Ltd.

💼 The product is Your Work


Your most important position? The CEO of yourself

You’re the Managing Director of You Ltd. and you have 12 months to get a customer to sign a contract to buy your product (your work) for a period of time

This is how I propose you approach your search from now on. By separating yourself from the process emotionally and thinking of it as a job. Let me explain why:

Work is our livelihood – what lets us eat, have a roof over our head, get around, live. In other words: it’s an ESSENTIAL part of our lives, and therefore: if we don’t have it (as it is necessary for our survival and our basic needs), or if we do but it’s not the job we want (for the emotional toll it causes), it always has an immense personal and emotional effect.

This means that we take our job searching process too “personally” (which it undoubtedly is), getting so caught up in the problem that we can’t see any further, we don’t find solutions, get frustrated and cornered into a situation with no personal resources to get out of it.

And I ask you: What do you gain by taking it so personally? What if you change your perspective? What if you DETACH yourself emotionally from what you have to do to achieve it?

But you must consider these three conditions:

* ONE: No EXCUSES – like any job, when you have to resolve something, you do what you have do to resolve it. In other words: you must consider it as your job, go to your (virtual) office every day, set daily/weekly/monthly targets and make sure you meet them.

* TWO: Don’t follow the same path as everyone else – job websites are SATURATED. Your potential customer won’t find you there and be able to evaluate your product. Think: How did the Managing Director of a rival company who has managed to successfully sell their product do it? How did they publicise their product? How did they get contacts and people to talk about their product? IMAGINATION RULES.

* THREE: See each recruitment interview that goes badly, where you can’t “sell” your product, as a NORMAL result of a sales process. You have to talk to and try to convince quite a few potential customers until one buys your product. This way you can learn from each of them and approach it in a very different way.

Think about it. I challenge you. Adopt this mindset and you’ll see how this change of scenario, this “emotional” liberation and separation from the process, will let you see things differently.

Do you accept the challenge?

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